Who We Are

Al Jadeed History

2022

2010

2007

2001

"New TV" was established in 1992. It was forcibly shut down in 1997 as a result of Syrian intervention and government repression, before being relaunched on October 2, 2001, during a grand ceremony attended by prominent figures at the Sheraton Coral Beach Hotel.

"New TV" succeeded in attracting a large audience, largely due to its role as a platform for freedom and its strategy of responding to viewers' interests by serving as a mirror reflecting their opinions. Its programming focused on news and current affairs while promoting social values and the aspirations of the Arab people.

At the beginning of 2007, our brand underwent a significant change when the channel's name was Arabized from "New TV" to "Al Jadeed."

Al Jadeed continued to attract an increasing number of viewers despite strong competition from local and satellite television stations, achieving some of the highest viewership levels in Syria, Palestine, Egypt, and Jordan.

During Ramadan in 2010, Al Jadeed recorded the highest viewership rate in the Lebanese media market.

In 2011, the brand underwent a major transformation accompanied by a significant evolution in its identity, media portfolio, and programming.

Al Jadeed became a modern phenomenon in Lebanese and Arab media, distinguished by its professionalism, transparency, and breaking-news coverage. It also became a free platform for intellectuals, decision-makers, and researchers.

Today, Al Jadeed has become the leading television channel in Lebanon, while its audience continues to grow throughout the Arab world.

Al Jadeed Mission

Al Jadeed's mission is to become a unique media platform capable of promoting its values, principles, and objectives throughout Arab societies using the latest forms of media.
Our objectives can be summarized as follows:

Al Jadeed aims to become a distinctive brand in the media market by creating a media network capable of sharing the results of 22 years of experience through modern media distribution platforms.

Al Jadeed is a brand dedicated to audiovisual production and distribution across both traditional and modern media.

Vision and Principles

Al Jadeed is a Lebanese-Arab television channel that aims to strengthen its leading role in Lebanon and seeks to become a leader in media production across the Arab world through appropriate partnerships with Arab communities.
Al Jadeed's vision is to achieve excellence in local markets.
Its principles are integrity, equality, credibility, courage, teamwork, and providing an environment based on democracy.

Objectives

Audience: Identify and meet the needs of viewers as well as those of society in general.
Human Resources: Improve the working environment and professional capabilities.
Quality: Improve the quality of content and technical standards.
Brand: Develop and enhance the image of Al Jadeed.

Al Jadeed Radio

Al Jadeed Radio was established in May 2012 and strives to provide its listeners with a high-quality programming schedule targeted toward an audience that is attractive to advertisers. It also aims to attract, develop, and retain an effective and productive team of radio broadcasting professionals. Our mission is to:
Provide high-quality, useful, and entertaining services through locally produced radio programs.
Provide the latest music releases that appeal to the community and broadcast a diverse range of music that satisfies different musical tastes.
Provide our advertisers with high-quality marketing solutions, strong results, and excellent customer service.
Contribute to positive change within society and serve as ambassadors for social development.
Provide a professional and goal-oriented working environment for our sister companies, encouraging collaboration and strengthening Al Jadeed Media Group as a leading media company throughout the Arab world.
Preserve and promote cultural traditions while emphasizing the Arabic language in radio broadcasting.
Take advantage of digital media to broadcast Al Jadeed Radio worldwide, reaching Lebanese and Arab audiences across the globe.
We believe that Al Jadeed Radio is an integral part of the community it serves.

Al Jadeed New Media / Online Social Networks:

The tremendous technological developments recently witnessed in the information and communications technology sector, particularly with the widespread adoption of the Internet, have introduced new realities for audiences, including listeners and viewers, placing greater control in their hands.

Technological considerations and bandwidth have also become less important than the challenge of delivering content across multiple media platforms. Media consumption has increasingly shifted toward interactive media, which is now experiencing unprecedented growth and is no longer limited to a single website or a single type of media. Consequently, relying on a single medium or channel limits the ability to maximize quality in storytelling, information design, and advertising. The real challenge remains the content itself and the content owner's ability to create a communication platform that brings all of its content together.

The mission of Al Jadeed's New Media Department is to make use of the digital assets across Al Jadeed's various platforms, including online platforms, mobile devices, Internet television, and OTT pay television distributed to households. The vision of Al Jadeed's New Media Department is to become both an information hub and a producer of information.

The department's strategy includes strengthening Al Jadeed's online services and mobile applications, expanding its new media presence, and increasing its reach across social media platforms. Mobile services are also being developed with a particular focus on international distribution.

Al Jadeed's New Media Department consists of three main units: Internet, Catch-up/Mobile, and International Distribution. The New Media Department serves as a revenue-generating division through several different income sources:
Advertising, pay-TV packages, licensing fees, and content rights.

Company Overview

Al Jadeed was launched in Lebanon in 1991 and, over more than two decades, has built a distinguished media presence that has made it one of the leading television channels in the Arab world.

Through its commitment to people's causes and concerns, Al Jadeed has succeeded in reaching homes across Lebanon and beyond through free opinion and responsible journalism. It has presented a diverse range of programs that preserve a sense of authenticity while adding elements of creativity and excellence, gaining the appreciation of millions of viewers in Lebanon and around the world.

Al Jadeed seeks to promote the values of freedom, confront injustice and corruption, and reject sectarianism and discrimination within society, guided by the principle of responsible journalism.

Al Jadeed has gained recognition for its independent position and its bold news coverage, free from partisan, factional, sectarian, or denominational commitments and independent of external influence. The channel has also become known for exposing corruption and those responsible for it in Lebanon and several other countries.

Al Jadeed has expanded the scope of its services by adopting professional media standards across its news coverage and programming, particularly following the evolution of its brand identity. It remains driven by a strong ambition to contribute to strengthening a culture of dialogue, cooperation, and mutual understanding.
Al Jadeed also avoids sensationalism in its coverage of events and issues, instead objectively supporting legitimate and just causes. In doing so, it has strengthened its position, increased its viewership, and become one of the key pillars of the Lebanese media landscape.

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